I have been watching the Teach India series of ads and the campaign with interest. Having been involved in Primary education for a number of years, the development / the campaign to do raise the awareness and create a media structure of "mass" volunteering is very interesting....
However, part of my skepticism and part experience is making me take a bit of a "back seat" and watch what happens next. The reason(s) being
- I've never seen campaigns that start to evoke the "feel good" factor really pick up steam
- In my interaction with the teachers in primary (esp rural) schools, there is a marked interest in continuity or we (the so called arm-chair intellectuals) run the risk of creating an "excuse" for the teachers / local influencers to point their finger and blame "another" set of people
- Continuity DOES NOT come by a few 2-3 hour sessions, IMHO it takes greater committment.
- Was speaking to a few people who have volunteered and ALL of them were looking at 9-11 kind of session once a week ie. on a Saturday. Have never seen this work either as Saturday AM is the most muddled time for a rural school
What has been good though is the campaign coverage. I do sometimes wonder what would be the "effect" if we had just run a similar campaign asking individuals to contribute an hour's salary and then "hire" real full-time teachers to teach ?
I am sure people will lampblast me for suggesting such an idea - but, I must confess, when it was proposed to me, I thought the "efficiency" of such a process should be much better ?
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