Google Sqared : Getting search to be multi-dimensional

I'm not sure if people have watched the announcement or realized the value / potential of Google's new release of search - Google squared. I was pleasantly surprised to see that this now has a few features that I've always wanted and had some individuals do a bit of development on the side to evaluate the APIs.

Here is a quick recap of the press release "Google Squared does not provide a list of links to Web pages, like with a traditional Google search, but presents information derived from a query in a spreadsheet-like grid called a "square." Users of google.com/squared can then build, modify and refine their "square" through further Web searches. Unlike a normal search engine

, Google Squared doesn't find webpages about your topic -- instead, it automatically fetches and organizes facts from across the Internet"

The press release may sound confusing, however, here is an example that I ran. I did a google square on the word "coke" - which threw up a series of results in a grid - ie. rows + columns.

I then tweaked what I wanted to see in rows and what I wanted to see in columns.
Next, I added "Pepsi" to the sqare to generate a new set.

The kinds of things I added was "Started from" which told me when a particular product like Coke Cherry was launched. This still has a way to go - simply because you'll see that the "Sales" did not return anything significant.


Now - I'm sure someone is going to ask me about Microsoft Bing - Have I used it ?
NO, and I'll wait till the buzz dies down atleast .....